Understanding Real Estate Marketing Terms: On Market, Off Market & Social Media Marketing

Understanding Real Estate Marketing Terms: On Market, Off Market & Social Media Marketing

It's essential to understand the nuances of Real Estate marketing in the digital era. What follows aims to clarify commonly misunderstood real estate terms for sellers, buyers, landlords, tenants, and estate agents.

1. On-Market Properties:

 "On Market" properties are publicly advertised and accessible.

Visibility: These properties appear on popular marketplaces – i.e. Rightmove, Zillow, and James Edition. 

Online Footprint: They have a significant online presence, allowing research into historical data like initial availability, pricing, and price reductions.

2. Off-Market Properties:

"Off Market" properties are not publicly known or advertised.

Access: Information about these properties is typically obtained through direct contact with real estate professionals or insiders.

Exclusivity: This approach ensures privacy and restricts information access to a select few.

3. Social Media Market:

Emergence: A new category in real estate marketing, influenced by the digitalization of the industry. 

Characteristics: Properties advertised on social media are labelled as "Off Market”. These listings are not easily found through Google searches or standard marketplaces. Real estate agents use social media to announce these properties, indicating availability without extensive public exposure. Their digital footprint is restrictive and limited in time.

Information Access: Further details are provided upon request, ensuring a controlled and safe dissemination of information, unlike traditional public listings.‍

Understanding these categories help real estate professionals better navigate the market and advise their clients. The digital transformation of real estate has introduced new strategies for property marketing and information sharing, making it crucial to stay informed about these evolving practices.

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